VISCADIA FORECASTING WORKSHOP
Agenda
October 6-8
The Westin Arlington | Arlington VA
A workshop built for real-world forecasting challenges
This is not a conference built around passive presentations. The Viscadia Forecasting Workshop is an immersive, in-person learning experience where attendees engage directly with the topics, questions, and decisions that define forecasting across the product lifecycle.
Whether you are building forecasts, informing them through insights, pressure-testing assumptions, or communicating outcomes to leadership, you will leave with sharper thinking, stronger cross-functional perspective, and tools you can put to work immediately.
The program begins with a welcome reception and continues with two full days of interactive workshop sessions. Improvement has happened since
October 6
Welcome Networking Reception
An informal evening to meet fellow attendees and the Viscadia team before two intensive workshop days get underway.
October 7
Workshop
Day 1
A full day of structured, track-based learning. Sessions open with a grounding conversation on forecasting as a business discipline before moving into applied, in-depth content across all three tracks.
October 8
Workshop
Day 2
Building on day one, the second workshop day pushes further into advanced topics and closes with a forward-looking conversation on the future of forecasting as a discipline.
Final sessions to be announced by Summer 2026. Across these three days, participants move through a thoughtfully designed program that blends expert-led sessions, applied case discussions, interactive exercises, and peer exchange. The result is a workshop experience that is practical, engaging, and immediately relevant to the work forecasting teams are doing today.
What attendees will walk away with
✅ Sharper forecasting skills grounded in real commercial decisions
✅ Practical frameworks applicable across brand lifecycle stages
✅ Cross-functional perspective on how forecasting shapes business decisions
✅ A peer network of forecasters and insights professionals to draw on beyond the workshop
✅ Confidence communicating forecast outputs as decision-ready narratives for leadership
✅ Clarity on where AI is heading in forecasting and what your organization should do now
What sets this workshop apart is the experience design behind it.
Sessions are intentionally structured to promote discussion, application, and connection rather than passive observation. Each session blends expert instruction with facilitated table exercises, applied case discussions, and peer exchange that reflects how forecasting actually works across functions.
For organizations sending team members, this workshop delivers meaningful return in both skill development and cross-functional alignment. For individuals, it is an opportunity to step away from day-to-day demands and gain practical perspective from specialists and peers in an environment built for focused, high-quality learning.
Spaces are intentionally limited. To preserve the quality of discussion and the peer learning experience, this workshop is designed for a select group of participants. Early registration is strongly encouraged to secure your place.