--- title: Agenda --- [Skip to content](https://info.viscadia.com/viscadia-forecasting-workshop-agenda#main-content) [![Raw File 2-2](https://info.viscadia.com/hubfs/Raw%20File%202-2.svg)](https://info.viscadia.com/viscadia-forecasting-workshop-home?hsLang=en) - [Home](https://info.viscadia.com/viscadia-forecasting-workshop-home) - [Agenda](https://info.viscadia.com/viscadia-forecasting-workshop-agenda) - [Travel & Stay](https://info.viscadia.com/viscadia-forecasting-workshop-travel-hotel) - [Pricing](https://info.viscadia.com/viscadia-forecasting-workshop-pricing) English This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ##### VISCADIA FORECASTING WORKSHOP # Agenda October 6-8 The Westin Arlington | Arlington VA ## A workshop built for real-world forecasting challenges This is not a conference built around passive presentations. The Viscadia Forecasting Workshop is an immersive, in-person learning experience where attendees engage directly with the topics, questions, and decisions that define forecasting across the product lifecycle. Whether you are building forecasts, informing them through insights, pressure-testing assumptions, or communicating outcomes to leadership, you will leave with sharper thinking, stronger cross-functional perspective, and tools you can put to work immediately. The program begins with a welcome reception and continues with two full days of interactive workshop sessions.  --- ## Arrival ## Tuesday, October 6, 2026 6:00 PM – 8:00 PM ### Networking Reception Kick off the workshop by connecting with fellow attendees, industry peers, and the Viscadia team ahead of two days of immersive forecasting discussions. [Register Now](https://ejmn1.share.hsforms.com/2iQv_2nCdRNCRms061RRANg) ## Day 1 ## Wednesday, October 7, 2026 Start the workshop by exploring the foundations of forecasting, from understanding forecasting questions and building confidence in key assumptions to translating research into actionable forecast models. 8:00 AM – 9:00 AM ### Breakfast 9:00 AM – 9:15 AM ### Welcome | Founder's Message Opening note from Founder and CEO Satish K. Kauta 9:15 AM – 10:15 AM ### Why Forecasting Matters and Key Ingredients of the Forecast | From Patient Opportunity to Revenue See how the forecasting question changes across therapeutic areas and lifecycle stages, from oncology and rare diseases to vaccines and mass markets. From there, deconstruct the core forecast funnel, moving from patient opportunity through adoption, treatment, and revenue. Finally, connect patient, Rx, and dollar flow with the data sources behind the forecast, including 852/867, specialty pharmacy, OTC, and claims. 10:15 AM – 10:30 AM ### Break 10:30 AM – 12:00 PM ### Building Forecast Confidence | Data, Research, Assumptions, and Frameworks Know what epidemiology, secondary literature, primary research, and real-world data can and cannot tell you about an assumption. Building on that, learn how order-of-entry, analog selection, and payer access (IRA, policy shifts) reshape a forecast. Then assess the confidence in the assumptions by triangulating evidence while recognizing the limitations of each data source. 12:00 PM – 1:00 PM ### Lunch 1:00 PM – 2:00 PM ### Market Research Lab Part 1 | Turning Research into Forecast Inputs Understand where market research can address forecasting inputs, and distinguish among research approaches and the types of outputs each can generate. From there, learn about the common limitations of using primary research for forecasting and how to mitigate them. 2:00 PM – 2:15 PM ### Break 2:15 PM – 3:15 PM ### Market Research Lab Part 2 | Demand Study: Design, Interpretation, and Forecast Integration Design demand research around the forecast or BD&L decisions it needs to inform, then interpret and calibrate demand outputs using secondary data, analogs, and market context. From there, convert research findings into defensible share, uptake, and scenario assumptions aligned with the forecast structure. 3:15 PM – 3:30 PM ### Break 3:30 PM – 5:00 PM ### Forecast Modeling Lab | Designing and Building a Model Structure a forecast model around the business question and key decision drivers, then apply common modeling approaches and constructs, including epidemiology, patient/Rx flows, uptake, persistence, and cannibalization. Along the way, recognize when greater granularity, including account-based or subnational forecasting, adds decision value. 6:00 PM – 10:00 PM ### A Night Out in Washington, D.C. [Register Now](https://ejmn1.share.hsforms.com/2iQv_2nCdRNCRms061RRANg) ## Day 2 ## Thursday, October 8, 2026 Day 2 moves beyond building the forecast to navigating uncertainty, learning from market performance, communicating insights, and exploring how AI and new platforms are reshaping the forecaster's role. 8:00 AM – 9:00 AM ### Breakfast 9:00 AM – 10:00 AM ### Forecasting Under Uncertainty | Stress-Testing Assumptions and Blindspots Identify the assumptions and blind spots most likely to affect the forecast, then use scenarios, sensitivities, and structured frameworks to quantify the resulting uncertainty. From there, build credible forecast ranges and decision framing for pipeline, inline, and BD&L situations. 10:00 AM – 11:00 AM ### When Forecasts Meets Reality | Actualization, Variance, and Actionability Measure forecast performance and isolate the drivers of variance once a product is in market. Integrate real-world, demand, inventory, and competitor signals into post-launch actualization, then apply a disciplined monthly actualization process that turns variance into actionable forecast updates. 11:00 AM – 11:15 AM ### Break 11:15 AM – 12:00 PM ### Forecaster Forum | Moderated Small-Group Discussions Hear how peers are approaching common forecasting challenges, and share practical solutions of your own. 12:00 PM – 1:00 PM ### Lunch and Learn | Moderated Small-Group Discussions Explore practical approaches to forecast file setup, high-cadence cycles, and global/local forecasting collaboration. 1:00 PM – 2:00 PM ### Art and Science of Business Storytelling | Turning Forecasts into Storyboards Turn forecast outputs into a clear story that supports business decisions, then reframe a forecast readout for an executive audience through a live exercise. 2:00 PM – 3:00 PM ### Platforms, AI, and Future of Forecasting | How New Tools Are Changing the Forecaster Workflow Understand where AI can genuinely strengthen forecasting, and where human judgment remains essential. See how platforms can reduce manual work, improve traceability, and free forecasters to focus on insight and strategy. Explore emerging AI use cases across research, assumption development, analysis, and forecast communication. 3:00 PM – 4:00 PM ### Wrap-Up | Open Q&A and Problem Solving Brief closing remarks with the opportunity for follow-up questions and specific discussions. ### What attendees will walk away with ✅  A clearer understanding of the full range of inputs that drive a credible forecast, from primary research to real-world data ✅  Exposure to how experienced teams approach forecast design, whether you build models or work alongside those who do ✅  A shared vocabulary and perspective for collaborating more effectively across commercial, finance, market research, and BD&L functions ✅  An informed view of how AI is being applied in forecasting workflows today, and where the field is heading ✅  A peer network of forecasting and insights professionals working through similar challenges ✅  Strategies for managing stakeholder expectations and communicating forecasts with confidence What Sets This Workshop Apart This workshop is designed to go beyond presentations. Every session combines expert instruction with facilitated discussions, applied exercises, real-world case studies, and peer collaboration to reinforce concepts and encourage practical application. The agenda follows the forecasting lifecycle, moving from foundational principles and forecast design to real-world challenges, stakeholder alignment, and the evolving role of AI. Participants leave with a deeper understanding of not only how forecasts are built, but how they are applied to support better business decisions. For organizations sending team members, the workshop strengthens forecasting capabilities while promoting cross-functional alignment. For individual attendees, it offers dedicated time to step away from day-to-day responsibilities, learn from experienced practitioners, and exchange ideas with peers facing similar forecasting challenges.  Attendance is intentionally limited to maintain an engaging, discussion-driven learning environment. Early registration is encouraged to secure your place. [Register Now](https://ejmn1.share.hsforms.com/2iQv_2nCdRNCRms061RRANg) Developed by [GiantFocal](https://www.giantfocal.com/)